Intangible assets are among the most valuable to companies, regardless of their size or their expansion plans. It is therefore extremely important to have specialized counsel to protect these assets in Ecuador and other countries in the world.
To achieve this, we offer practical and proactive solutions to our clients. Our strategy is based on having an intimate knowledge of the business so as to offer the necessary and adequate legal tools for achieving the desired objectives. We counsel national and foreign clients (through correspondents around the world) to provide quality service in all their intellectual and industrial property rights.
We have the technological resources to enable appropriate surveillance of intangibles both in Ecuador and the Andean Community countries.
- In the area of litigation and protection of industrial property rights, our professionals have counseled a major international beverage company regarding consumer protection against unauthorized use of their three-dimensional trademark to identify products not meeting their quality standards or legal parameters. We were able to obtain not only definitive precautionary measures against the offenders, including the withdrawal of containers from the marketplace, but we were also able to win a judgment against this person which carried a substantial and exemplary fine to discourage similar breaches.
- Our Intellectual Property area has successfully consolidated the brand portfolio of an important international pharmaceutical group, succeeding in registering various complex brands and reaching agreements with the company’s competitors to enable the coexistence of marks in the market, with no possibility or risk of confusion by consumers.